8 tips to improve online customer verification

Customer verification and user experience are often seen as competing goals, but you can find a happy medium. Download the PDF to learn how.

Key takeaways:

  • Customer verification and user experience are often seen as competing goals, but you can find a happy medium with risk-based segmentation and verification
  • Try to ask for the minimum amount of information you need and automate processes to avoid unnecessary friction
  • Remember that risk is a spectrum, not a binary — and that identity is a relationship, not a transaction