A top crypto exchange doubled conversions while complying with strict international KYC/AML regulations with Persona
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The world's easiest identity verification solution
For a limited time, we’re offering the Hubspot community 500 free government ID + selfie verifications and Persona watchlists each month to help meet KYC/AML requirements.
Trusted by startups and the world’s largest companies
Integrate in an afternoon, with or without engineers
No engineering? No problem
Create and send a link to your customers to start verifying them in minutes. No code required.
A seamless, beautiful customer experience with just ten lines of code
Embed Persona into your web page and enable customers to easily verify themselves without ever leaving your experience.
Native SDKs for a mobile-first world
Integrate with our iOS, Android, or React Native SDKs to help you create the best user experience for your customers.
How it works
From mobile user onboarding flows to fraud-deterring KYC scenarios, Persona makes it easy for you to design and construct world-class digital experiences with the right amount of friction to deter bad actors.
1. Create an account
After you’ve thought through your business’ identity problem, gain access to the Persona dashboard and basic features by creating a free account.
2. Determine your integration method
Based on your needs, you may want to use Persona to deliver an end-user’s experience in addition to verification or pass user data to only do verification.
3. Customize Persona to your needs and test it
With Persona, you can endlessly customize the required verification checks and theme of your end-user experience to match your compliance and brand requirements.
A suite of tools to meet any identity use case
Whether you’re trying to automate identity verification during onboarding or looking to meet KYC/AML requirements, Persona’s building blocks allow you to craft any solution to meet digital and in-person identity challenges.
Basic identity verification
Ensuring that an end-user is who they say they are has never been easier with our government ID, selfie, and database verification methods.
KYC and AML
Utilizing our Watchlist report you can screen identities across global sanction, OFAC, PEP, and other lists automatically to meet ever-evolving compliance needs.
Conversion rate optimization
Working to prevent bad actors doesn’t mean you need to sacrifice your conversion rate. With Persona, you can test and apply different configurations to meet the right balance of risk and conversion.
Fraud discovery
Utilize Persona’s proprietary behavioral risk signals to discourage fraud attempts without turning away legitimate users by tailoring the amount of friction along their verification journey.
We’ve scaled beyond expectations in the past few months, with an astronomical number of clients signing up and no down time. Persona’s kept up and helped us grow with no disruptions.
Maria Andrews
Director at a top crypto exchange
Verify users your way
Mix and match verifications from an expansive and authoritative library to customize your identity verification flow, from documentary and database verifications to device signals.
Government ID
documentary
Extract and verify government IDs, such as passports and driver’s licenses, with configurable and automated heuristic checks across 200+ countries and territories.
Business documents
Documentary
Know the businesses you partner with by requesting and verifying certificates of incorporation, government-issued business licenses, or other similar documents.
Supplemental Documents
Documentary
Need proof of address or other supplemental documents not listed here? Request, extract, and verify the authenticity of other documents like utility bills, SSN cards, and more.
Biometric Verifications
Biometric
Automatically compare a selfie to the ID portrait with a 3 point composite and biometric liveness checks that you can customize.
SSN verification (eCBSV)
Government
Compare names, SSNs, and addresses against Social Security Administration records to verify more users (e.g. those with thin credit).
DMV verification (AAMVA)
Government
Validate information on US driver’s licenses and IDs against DMV records to detect fraudulent IDs.
Phone Carrier verification
Device
Verify the authenticity of inputted phone numbers by checking legal name and phone number against global telecommunications carrier databases.
Phone verification
Device
Verify the ownership of an inputted phone number with two-factor authentication via call or text.
Device signals
Device
Detect potential fraud by monitoring passive signals such as IP address, device fingerprint, and more.
Wherever your customers are, we're there too
Persona's coverage spans across 200+ countries and territories, and is available in 20 different languages to support your business internationally.
Security and privacy at our core
Security and privacy are paramount to a trusted relationship. That’s why Persona is certified to the highest industry standards and committed to protecting you and your customers' privacy.
Learn more
Automated AML compliance - Starting at $0
Get in touch or start exploring Persona today.
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Trusted by startups and the world’s largest companies
