Choose the building blocks you need to comply with KYC/AML regulations and customize how you balance risk and conversion.
Trusted by startups and the world’s largest fintechs
Tackle your fintech’s biggest identity challenges, painlessly
Meet KYC/AML and convert more users
Minimize friction for good users while deterring bad actors by dynamically adjusting how much friction each user experiences.
Adapt to new rules developer-free
Automate identity processes, update your KYC flow, and more to stay on top of regulations — all without heavy engineering or operational resources.
Proactively discover and block bad actors
Consolidate identity risk signals and surface risky connections between user accounts with Persona. Uncover and automatically block fraud rings, and other identity fraud.
Securely control and manage PII
Securely store or redact PII to your requirements — you have full control over redaction policies, access controls, and how you use the data to support and reverify users across the customer journey.
Building blocks to power all your identity operations
Mix and match building blocks to design your ideal end-to-end identity flow that perfectly balances converting users with your level of risk tolerance.
Dynamic Flow
Maximize conversion, minimize fraud
Create custom identity verification flows that dynamically adjust to users' risk signals to onboard more good users while deterring bad actors.
verifications
Verify users your way
Tailor how you want to verify each customer and use case. Choose from a robust library of verification methods, from verifying physical and digital documents to biometric and database verifications.
Reports
Consolidate risk signals and screen against AML watchlists
Make more informed decisions without going through additional integrations or procurement. Enhance users’ profiles with data from global watchlists, adverse media, and email/phone risk reports.
workflows
Orchestrate user identity across your entire customer lifecycle
Automate any process — from collecting information to making decisions or following up post-decision. You have the flexibility to define custom rules and workflows for any user and use case, with minimal to no engineering investment.
cases
Bring your ideal manual review process to life
Pull in any information agents need to conduct their reviews in a single, configurable investigations hub. Use custom macros to close the loop on investigations — all within Persona.
Verifications
Reverify customers at any moment
Continuously monitor and reverify users at key moments of their lifecycle, such as account recovery or withdrawal, to fight fraud.
GRAPH
Proactively catch and fight fraudsters faster
Uncover sophisticated fraud rings through link analysis and the ability to visualize customer networks — without investing in painful data engineering work. Bring together all the data sources you need to identify suspicious actors and ban them for good.
Persona Marketplace
Bring your data and tools into Persona
Connect the data partners and productivity tools you work with already with our library of no-code integrations. Enrich your users with third-party data signals and trigger follow-up actions in your favorite tools like Zendesk, Salesforce, Slack, and more.
Build solutions for your unique use case
Build the exact identity use-cases your fintech is looking for - from KYC & AML, KYB, onboarding flows, account recovery experiences, and more.
Fintech
KYC/AML that’s painless for users and painful for fraudsters.
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KYC/AML
Don’t sacrifice user conversion for stress-free, scalable compliance.
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Onboarding
Create the ideal customer onboarding experience to help you maximize conversion.
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Know Your Business
Onboard businesses faster with automated KYB-KYC.
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Fraud
Detect hard-to-catch fraud and ban bad actors permanently.
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Reverification
Protect user accounts by reverifying before key touchpoints.
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Crypto
Onboard traders quickly while meeting KYC/AML requirements.
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We want to automate the decision making process as much as possible during KYB and KYC. Persona not only lets us do that and saves us time but also ensures that we can be flexible with changing our workflows and rules when we discover new fraud rings.
Amanda Hodgetts-Martin
Director of Risk Management at Branch
Wherever your users are, we’re there too
Scale where you want to, the way you want to. Persona provides coverage all over the globe and across many languages, and we’re always looking for more opportunities to expand your coverage.
200+
countries and territories
20+
localized languages
200+
countries and territories
Security and privacy at our core
Security and privacy are paramount to a trusted relationship. That’s why Persona is compliant and certified to the highest industry standards and committed to protecting you and your customers' privacy.
Integrate in an afternoon, with or without engineers
No engineering? No problem
Create and send a link to your customers to start verifying them in minutes. No code required.
A seamless, beautiful customer experience with just ten lines of code
Embed Persona into your web page and enable customers to easily verify themselves without ever leaving your experience.
Native SDKs for a mobile-first world
Integrate with our iOS, Android, or React Native SDKs to help you create the best user experience for your customers.
Content hub
How to evaluate and choose a fintech identity verification solution
Learn what to look for in identity verification solutions, how to assess effectiveness and cost, and more.
Stay on top of best practices
Learn more about new privacy regulations, KYC/AML, and how to improve the identity experience for users.
DAC7 compliance: What is it, and who does it impact?
See how DAC7 impacts businesses, consumers, and governments, and understand what you need to know to stay compliant. Learn how Persona can help.
LLMs + fraud: How criminals use large language models to commit fraud
Large language models (LLMs) have a lot of potential to be used for fraud. Learn how fraudsters have added this and other AI programs to their toolkit.
Trust & safety in the age of AI
LLMs and other types of generative AI have the potential to destroy customer trust in your marketplace or platform. Learn more about the risks and solutions.