Account takeover uncovered: multi-signal strategies for marketplaces

Unfortunately, account takeover (ATO) schemes are all too familiar to any marketplace. A bad actor infiltrates a high-value buyer or seller account and commits fraud, causing reputational risk and financial harm. While the tactics haven’t changed, new fraud tools have skyrocketed ATO into a $13 billion problem.

To combat this growing threat on your platform or marketplace, you must look beyond point solutions, which only catch the most obvious cases, and adopt a sophisticated, multi-signal approach.

Join trust and safety experts from Marketplace Risk, Persona, and Sittercity as they discuss how top businesses outsmart fraudsters and safeguard accounts—without adding friction for legitimate users.

Watch this recording to learn:

How account takeover and account sharing manifest across buyers and sellers — and why both have become more prevalent in recent years.
How to build an identity verification framework that deters, detects, and denies both account takeover and improper account sharing.
How to use signals from onboarding and beyond to distinguish legitimate account sharing from malicious takeover—while minimizing friction for real users.