Case Study: Postmates
Postmates deters fraud in its 3-sided marketplace by verifying couriers with Persona
Postmates is transforming the way goods move around cities with a logistics platform that connects customers with local couriers who can deliver goods from a wide variety of businesses on-demand. Postmates empowers buyers to shop on-demand locally, and empowers local merchants to offer delivery through their API.
Problem: To prevent fraud & ensure safety on the platform, Postmates needed to ensure couriers were signing up using their real identities without impeding overall growth.
Postmates coordinates transactions among buyers, couriers and merchants in a complex three-sided marketplace. As their marketplace grows, Postmates increasingly prioritizes the safeguarding of participants on all sides.
In the case of couriers, ensuring one valid identity for every courier on the platform is important for handling cases of fleet agreement violations, and protecting customers and merchant partners.
At the same time, Postmates operates in a competitive market where increasing the number of couriers is critical for growth. Postmates needed an identity verification solution that would prevent someone from using false information to sign up as a courier, without impeding the growth of courier signups overall.
Solution: Persona’s identity verification provided both a robust and low-friction identity verification experience
“Persona has a straightforward design and UI to implement identity verification - a plug and play option with lightweight friction. Rather than building for all of this ourselves, it made sense for us to use a vendor that we trust.”
Dave Auerbach, Tech Lead and Engineering Manager, Risk at Postmates
Postmates evaluated several identity verification solutions before ultimately partnering with Persona. Postmates chose Persona for the following reasons:
1. Preventing bad actors from signing up with false information With Persona, Postmates configured a custom set of verifications to meet their needs, with checks and balances that make it particularly challenging to falsify one’s identity.
2. Optimizing for a Fast, Low-Friction Courier Experience It was critical to Postmates that any solution they implement does not negatively impact the onboarding of new couriers. Persona’s platform allows new couriers to complete their onboarding quickly and painlessly with instantaneous results.
3. Integrating the solution easily Persona's API is simple and easy to integrate, showcasing Postmates’ brand with a streamlined UI. By integrating with Persona instead of building their own identity verification solution, Postmates freed up valuable resources to direct towards other critical business projects.
Results: With Persona, Postmates implemented identity verification in courier onboarding without sacrificing conversion rates and courier growth.
Since implementing Persona:
- Postmates has improved protection of buyers and merchants on their platform by ensuring that new couriers are signing up with their real identities.
- Postmates has implemented a robust identity verification process without impacting courier growth or conversion.
- Postmates is continuing to discover new use cases for Persona.
To learn more about how other businesses use Persona, contact us at firstname.lastname@example.org.