One platform, all the building blocks you need to create the ideal experience
From crafting user flows to automating decisions, everything is within your control
Mix and match verifications to create personalized user flows
From live selfies to government IDs to database lookups, Persona offers a suite of fully automated verification components you can use to build the right verification flow for each use case and customer.
Access thousands of data sources to make better decisions
Whether for customer due diligence and KYC/AML or to underwrite risky individuals, Persona provides access to thousands of data sources and passive fraud signals to help your business make the best decisions.
Craft no-code workflows to automate processes and decisions
With Persona's no-code, drag and drop interface, you can use if/then/logic to create custom workflows and auto approve, decline, or flag users for manual reviews based on collected information and passive risk signals.
Design the identity investigation center that your team will actually want to use
Streamline manual review by connecting your identity investigations with the end-to-end identity lifecycle and broader customer journey. Supercharge your agents’ efficiency with a custom hub for them to review, investigate, and decide on cases in a single place.
Hello users, goodbye fraudsters
Detect duplicate users and stop repeat fraudsters with Persona's robust set of tools and signals
Block known actors
Block, allow, or flag individuals based on known or collected information.
Detect repeat attempts
Flag repeat users and prevent bad actors from regaining entry with duplicate or doctored IDs.
Discover fraud rings
Surface patterns through shared attributes to stay ahead of coordinated fraud attacks.
Wherever your users are, we're there too
Persona's coverage spans across 200+ countries and territories, and is available in 20 different languages to support your business internationally.
Integrate in an afternoon, with or without engineers
No engineering? No problem
Create and send a link to your customers to start verifying them in minutes. No code required.
A seamless, beautiful customer experience with just ten lines of code
Embed Persona into your web page and enable customers to easily verify themselves without ever leaving your experience.
Native SDKs for a mobile-first world
Integrate with our iOS, Android, or React Native SDKs to help you create the best user experience for your customers.
Security and privacy at our core
Security and privacy are paramount to a trusted relationship. That’s why Persona is certified to the highest industry standards and committed to protecting you and your customer's privacy.