Business fraud is on the rise — see how to protect your company with our new KYB solutions.
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Adapt your identity operations to every
Stay ahead of evolving threats and regulatory changes with a configurable identity platform that adapts to your business needs — from identity verification to KYC/AML, KYB, age assurance or any other use case.
Trusted by startups and the world’s largest companies
Square
LinkedIn

Ranked 1st across all Use Cases

Persona ranked first out of 11 vendors across all Use Cases evaluated in the 2024 Gartner Critical Capabilities (Know Your Customer, Fraud Detection, Account Recovery, and Sensitive or Regulated) and highest for Ability to Execute in the 2024 Magic Quadrant™

Solve today’s identity challenges — and those still to come

Use our configurable platform to design identity processes that meet all of your business goals — no compromises needed.

Scale faster with modular building blocks

Orchestrate and automate identity across the entire life cycle

Collect

Understand user risk better by dynamically collecting a wide variety of passive, active, and behavioral signals while providing legitimate users best-in-class experiences and deterring fraudsters.

Verify and enrich

Configure our extensive library of global verification methods and risk signals to verify any individual or business. You control enrichment logic and verification decisions — not a black box.

Understand and investigate

Easily spot connections between users to proactively discover and block fraud rings, and streamline investigations with a hyper-customizable manual review hub.

Consolidate and streamline

Centralize your identity data effortlessly within Persona, your source of truth and control center for automating processes and managing everything identity-related.

A solution for every scenario

Design your ideal end-to-end identity flow to convert more users, streamline operations, and combat fraud.

KYC/AML compliance

KYC/AML compliance

Meet shifting compliance requirements without sacrificing conversion.

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Know Your Business (KYB)

Know Your Business (KYB)

Onboard businesses faster with automated, integrated KYB-KYC.

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Age assurance

Age assurance

Minimize friction while staying on top of shifting age verification and privacy regulations.

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Reverification

Reverification

Automatically reverify users at any point in their life cycle.

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Fraud prevention

Fraud prevention

Deter, detect, and deny fraudsters with a proactive, multi-layered approach.

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Manual review

Manual review

Expedite and conduct more thorough manual review investigations with a customizable identity hub.

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Trust & safety

Trust & safety

Gain and keep user trust with a more human identity verification experience.

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From deepfakes to synthetic faces: detect more AI-based face spoofs

Learn about the powerful enhancements we’ve rolled out behind the scenes to help businesses detect more AI-based face spoofs.

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Security and privacy at our core

Trust is built on security and privacy. That’s why Persona adheres to the highest industry standards, maintaining compliance and certifications to safeguard you and your customers.

Scale where you want, how you want
150+
countries and territories
1+
localized languages
With worldwide coverage, Persona sets the global standard for online identity verification.
Verify your identityVerifica tu identidadVérifiez votre identitéÜberprüfen Sie Ihre IdentitätVerifica la tua identitàVerifique sua identidadeVerifieer je identiteitПодтвердите вашу личность验证您的身份あなたの身分を確認してくださいتحقق من هويتكVerify your identityVerifica tu identidadVérifiez votre identitéÜberprüfen Sie Ihre IdentitätVerifica la tua identitàVerifique sua identidadeVerifieer je identiteitПодтвердите вашу личность验证您的身份あなたの身分を確認してくださいتحقق من هويتك